Guest posting is an excellent way to drive traffic to your website in 2020, put your business in front of a wider audience, gather more leads and help speed up conversions. Guest posting also allows you to demonstrate your knowledge and expertise in your niche, which in turn, makes your brand or business more reputable and credible.
Guest posting is a good avenue; however, if you don’t do it right, guest posting will fail to give you the results you want, and even do more harm than good. So before you reach out to another site and pitch your content, you have to strategize appropriately.
Make Sure to Avoid These Guest Posting Mistakes in 2020
1. Not Following The Blog Owner’s Guidelines
Site or blog owners accepting guest posts have their own set of guidelines for compliance. If you don’t read and understand the rules and standards, your content can get rejected. Before you proceed with creating content for guest posting, be sure to go over their guidelines and follow them thoroughly. Here are things to remember:
- Sites require a particular topic based on a niche
- Take note of the minimum word count
- Check the number and type of links and images allowed
- Proofread the content and correct for any possible grammatical and structural errors
- Check for duplication
If you are unsure about how this process works, it may be best to approach guest posting services providers to ensure that your content follows the required guidelines and have the highest chances for approval.
2. Putting Up Poor Content On Your Own Site
The goal of guest posting is to drive more traffic to your site. So, if your post does get approved by the blog owner and his audience clicked your link, you must make sure that you have something of value to offer to them first. Otherwise, you will lose the opportunity of converting these visitors into followers.
Before you attempt to guest post, invest in your content first. You can start with at least ten high-quality content on your own website to demonstrate your knowledge on the field, as well as give you great links that you may be able to include on future guest posts.
3. Pitching Too Much Self-Promotional Content
You are guest blogging to improve your own brand and business, but sending self-serving content to other blogs will not help this purpose. It might even kill your opportunities since most blog owners don’t appreciate guest posts that explicitly sell products, and they outright reject guest posts that do. It would seem that you’re only using their platform to your advantage without giving them any benefits.
With that in mind, keep your post’s tone informational and educational. You want the blog owner’s audience to learn something from your content. And if they find your content relevant and helpful enough, they’ll likely want to check you out. Don’t bank guest posting as a means to sell; instead, use it to drive traffic to your website where you can do the selling.
4. Forgetting To Link Back On Your Site
The point of guest posting is making your brand more visible without having to resort to hard selling. Without a link, it would be difficult for the audience to find you. Not all blog owners allow for your links on the body of the content, but most of them do offer a space for a short bio where you can link back to your website, landing page or social media account.
On the other hand, if you’re allowed to put a link on the body of the article, use effective anchor texts and link back to another relevant page on your website. Never forget to link back to your site when you’re allowed to do so – it’s the best opportunity to generate more leads and traffic.
5. Not Taking Advantage Of The Exposure
If you’ve just created an excellent guest post, and the site owner loved and approved it; then, you’ve just made it through the first half of a successful guest post creation. You should be alert as more inquiries and referrals come in and take this opportunity to achieve your goal. For instance, if you’re aiming to sell something, you should direct the audience towards your store so they can shop and buy.
If you want people to sign up for your newsletters, guide them toward your subscription page. At this point, you have the potential to convert readers into subscribers or buyers, so don’t let this chance pass you by.
Guest posting requires planning, research, and proper action before, during and after the content goes live. It is an integral part of your SEO efforts, and making these mistakes can easily thwart opportunities for conversion. Be mindful of the quality of your content to establish rapport with guest blog owners as well as credibility to the readers. When done right, all these efforts should reward you with growth in traffic, leads and sales.